Desired behavior happens when motivation, ability, and trigger converge

In order to boost conversions, you need to

  • help people do what they already want to do,
  • tap into the right motivators,
  • understand the types of motivation,
  • make taking action as easy as possible,
  • focus on simplification,
  • put hot triggers on the path of motivated people,
  • and generally obsess about triggers like your business depended on it.

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